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01 Elias Malm · Co-founder & CEO, EpiMinds
The future of AI and the agency journey
Multi-agent systems managing $1.4B+ in ad spend, autonomous agents and predictions for the next twelve months.
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02 Joyce Dijkstra · Head of Organic Search & Vertical Evangelist Attractions, Red Online Marketing
Winning at SEO and GEO for leisure
AI Overviews, GEO vs SEO, new KPIs and a GEO checklist for attractions.
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03 Tijmen Pars · Head of Google Ads, Red Online Marketing
YouTube and branding in the AI era
Disappearing clicks, why AI recommends known brands, YouTube budgets and the echo effect.
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04 Kamil Tavas · Agency Lead, Google
Travel insights and activation
45-day research journeys, the experiential travel economy, AI Mode and new travel ad formats.
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05 Zuza Politowicz · Go-to-market & AI, Google Cloud
The agentic AI era with Google Cloud
Productivity and customer-experience agents, Gemini Enterprise and leisure proof points.
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06 Christina Mazza · Marketing Manager, Pairi Daiza
Launching Edenya
The four-phase launch of Edenya, the pricing lesson and turning visitors into members.
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