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Red × Google London

Online Marketing
in the AI Era

One afternoon at Google's London office. Seven speakers who don't usually share a stage; including an ex-Google leader building the agentic marketing team of 2027, and the marketer behind the world's largest covered tropical garden. You'll leave knowing how to get your attraction recommended by Gemini and other AI models, what actually works on YouTube right now, where AI-driven Google Ads earns its budget (and where it doesn't), and what launching Edenya teaches about launching in the AI era. Built for marketers, managers and directors in attractions, leisure and hospitality.

Date
21 September 2026

Time
13:00 – 17:30 · drinks until 18:00

Location
Google office, London

Registration is closed — the guest list for Monday is final, no walk-ins possible. Registered? Your entrance details are in your confirmation email.

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From Tuesday 22 September: summaries of every talk and follow-up blogs, right here on this page.

These talks happen once, live — no recordings, no livestream.

AI & strategy YouTube Branding SEO / GEO Google Ads Customer journeys

Hosted by

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In London for IAAPA Expo Europe? Our event is the day before, in the same city. Come a day early, leave with a sharper AI strategy — and visit us at IAAPA at booth S3-S23 · S4714.

Takeaways

You'll go home with

A GEO playbook for getting your venue cited by Gemini, AI Overviews and other AI models — from Red's Head of Organic Search, who runs SEO and GEO daily across Red's leisure client portfolio.

Next week: run your venue through the AI models your visitors use — and fix what they get wrong.

A front-row look at the AI-agent future of marketing, from an ex-Google leader whose startup, backed by Lightspeed Venture Partners and the former CMO of Booking.com, put agencies managing 240+ brands live on its platform within twelve weeks.

Next week: know which task in your marketing team an AI agent should take over first.

The real numbers and lessons behind the launch of Edenya (Pairi Daiza) — the world's largest covered tropical garden, Guinness World Records certified. Told by the marketing manager who led the launch, not a case study written after the fact.

Next week: hold your next campaign or opening against the Edenya launch lessons.

Google's own best practices for leisure advertising, and where the customer journey is heading, straight from Google and Google Cloud.

Next week: benchmark your campaigns against Google's own leisure playbook.

Why attend?

AI didn't kill the funnel — it rewired how people
discover places to go.

Search is becoming answers. Feeds are becoming video. And the brands people already trust are the ones AI recommends. This afternoon puts the people making that shift in front of you directly: the ex-Google operator building the agentic marketing team of 2027, the marketer who just launched one of Europe's biggest attractions, and the Google teams building the products and infrastructure behind the shift. Built for theme parks, zoos, museums, indoor leisure venues, holiday parks, campings and hospitality: everyone in the attractions & leisure industry.

Win the AI answer

Turn SEO into GEO: structure content, entities and reviews the way AI search reads them — so you can get your attraction cited by Gemini, AI Overviews and other AI models.

Make YouTube work

Practical creative and campaign approaches for the world's second-largest search engine — so you can turn views into measurable visits.

Sharper Google Ads

Where AI-driven bidding and Performance Max move the needle for attractions, and where human strategy still wins — so you can spend budget where it actually converts.

Brand wins the choice

When AI decides what people see first, a strong brand is what gets you chosen — so you can defend brand investment as a growth lever, not a cost.

Lead the change

What AI agents change in the daily work of your teams and agencies — so you can set strategy, budgets and expectations with confidence.

Future-proof the journey

How AI reshapes the customer journey from first search to final visit, with Google's own view on what's next — so you can invest ahead of the curve instead of behind it.

Of talks, tactics
& networking

Talks across
strategy & execution

Seats — leisure
marketers & directors

Google office,
London

Headliners

Two voices you won't hear
at every industry event.

AI agents

Elias Malm

Co-founder & CEO · EpiMinds

A former Google marketing leader who ran agency partnerships across the Nordics, now building "Lucy" at EpiMinds: a fully agentic AI marketing team. The startup raised $6.6M from Lightspeed Venture Partners and angels including the former CMO of Booking.com, and had agencies managing 240+ brands live on the platform within twelve weeks of launch.

His talk: what AI agents mean for how marketing teams and agencies will actually work. A preview of your team in 2027.

Launch case

Christina Mazza

Marketing Manager · Pairi Daiza

Twenty years building brands, most recently leading marketing at Pairi Daiza — voted Best Zoo of Europe. She led the launch of Edenya: the world's largest covered tropical garden, Guinness World Records certified, 230 species under a four-hectare glass roof. She's not here to give a highlight reel. Expect what worked, what didn't, and why.

Her talk: the marketing strategy behind one of the biggest attraction launches in Europe. What worked, what didn't.

Programme

What to expect?

Final programme. Doors at 13:00, networking drinks from 17:30.