Online Marketing in the AI Era — Red × Google · London

Why attend?

AI didn't kill the funnel — it rewired how people
discover places to go.

Search is becoming answers. Feeds are becoming video. And the brands people already trust are the ones AI recommends. This afternoon puts the people making that shift in front of you directly: the founder building the AI-search platform other agencies are watching, the ex-Google operator building the agentic marketing team of 2027, and the marketer who just launched one of Europe's biggest attractions. Built for theme parks, zoos, museums, indoor leisure venues, holiday parks, campings and hospitality: everyone in the attractions & leisure industry.

Win the AI answer

Turn SEO into GEO: structure content, entities and reviews the way AI search reads them — so you can get your attraction cited by Gemini, AI Overviews and other AI models.

Make YouTube work

Practical creative and campaign approaches for the world's second-largest search engine — so you can turn views into measurable visits.

Sharper Google Ads

Where AI-driven bidding and Performance Max move the needle for attractions, and where human strategy still wins — so you can spend budget where it actually converts.

Brand wins the choice

When AI decides what people see first, a strong brand is what gets you chosen — so you can defend brand investment as a growth lever, not a cost.

Lead the change

What AI agents change in the daily work of your teams and agencies — so you can set strategy, budgets and expectations with confidence.

Future-proof the journey

How AI reshapes the customer journey from first search to final visit, with Google's own view on what's next — so you can invest ahead of the curve instead of behind it.

0h

Of talks, tactics
& networking

0

Talks across
strategy & execution

0

Seats — leisure
marketers & directors

1

Google office,
London

Headliners

Three voices you won't hear
at every industry event.

CD

GEO · AI search

Chris Donnelly

Co-founder · Searchable

Chris doesn't do the usual conference circuit. He built and sold Verb, a luxury digital agency with clients including Bugatti and LVMH; co-founded Lottie, now valued at nine figures; made Forbes 30 Under 30; and built one of the largest individual followings in B2B marketing on LinkedIn, with billions of views. In 2025 he founded Searchable, and took it to a $14M raise at an $85M valuation within months. He talks to founders and CMOs, not usually to attractions marketers. This is a rare chance to hear his GEO playbook applied directly to your sector.

His talk: how Generative Engine Optimization works, and how to get your attraction cited by Gemini, AI Overviews and other AI models.

EM

AI agents

Elias Malm

Co-founder & CEO · EpiMinds

A former Google marketing leader who ran agency partnerships across the Nordics, now building "Lucy" at EpiMinds: a fully agentic AI marketing team. The startup raised $6.6M from Lightspeed Venture Partners and angels including the former CMO of Booking.com, and had agencies managing 240+ brands live on the platform within twelve weeks of launch.

His talk: what AI agents mean for how marketing teams and agencies will actually work. A preview of your team in 2027.

CM

Launch case

Christina Mazza

Marketing Manager · Pairi Daiza

Twenty years building brands, most recently leading marketing at Pairi Daiza — voted Best Zoo of Europe. She led the launch of Edenya: the world's largest covered tropical garden, Guinness World Records certified, 230 species under a four-hectare glass roof. She's not here to give a highlight reel. Expect what worked, what didn't, and why.

Her talk: the marketing strategy behind one of the biggest attraction launches in Europe. What worked, what didn't.

Programme

What to expect?

Final programme. Doors at 13:00, networking drinks from 17:30.